Apple had sold 1million 3G iPhones by Sunday, just 3 days into its formal launch. The first generation iPhone took 74days, but the new iPhone was released to the market simultaneously in about 21 countries. More here. This is anything but stellar. I've been in the mobile phone industry for long and have been a part of an OEM myself, but I had never seen the kind of hype and the subsequent meticulously done execution. I can't recall any other handset that has been sold in so much numbers.
Another note worthy thing is that 10million downloads have happened from the iPhone app store. According to Apple, there are now more than 800 native iPhone applications available via the App Store, with 200 of them offered free of charge. The launch of the app store (and the wide variety of downloadable apps) is also something new and could change the way the new phone launches happen in the future.Not everything was hunky dory though, especially several people reporting problems in activitation, both is the US and in UK. Note that this time Apple and AT&T decided to keep the activation in-house and dropped their partner Synchronoss Technologies (Nasdaq: SNCR) from the loop.
However, viral marketing guru Seth Godin is not all that impressed the way the iPhone was marketed/launched. He feels Apple and AT&T could have got a lot more positive publicity by treating the early adopters little differently:
Smart marketers understand that scarcity (intentional or not) is a tool, one that can be used to enhance the story, not detract from it.Thank you very much,
RamP!
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