Mobile Internet Usage: BRIC vs America and Europe

Research from Nielsen Mobile, shows that entertainment-themed websites are the most popular with mobile Internet users in the growing Brazil, Russia, India and China (BRIC) mobile markets. This stands in stark contrast with the American and European markets, where information and news draw the most mobile Internet browsers.

According to a new report out from Nielsen, entertainment, gaming, and music websites rank among the top 5 categories visited in all four BRIC countries, but do not have a place among the top US and Europe rankings. More here.