Reading List for Aug-12

Onward: How Starbucks fought for Its Life Without losing Its Soul
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.


The Achievement Code: The Three-C Formula for getting What You Truly Want
Michael Angier’s latest book offers a simple, but proven, formula for getting what you truly want. With the Three C's, Angier has distilled down from both ancient and modern teachers the true alchemy of success and achievement.
Whether they realized it or not, every single person who has ever achieved great things has employed the Three-C Formula. But not until Angier identified the Three Cs did the formula reveal itself. The Achievement Code outlines in simple, straightforward steps how to practice Clarity, Concentration and Consistency and actually get what you really want. Best-selling author, Bob Burg, writes in the Foreword, “It contains the basic principles of success upon which Michael has built his own ultra-successful life and business and upon which anyone else can do the same. In these teachings, he lays the foundation from which anyone can decide on a certain goal and by t