5. The Cognitive School (Strategy formation as a Mental Process)
This post is continuation of my previous posts on strategy, based on Mintzberg's book Strategy Safari.
If we are serious about understanding strategic vision as well as how strategies form under other circumstances, then we had better probe into the mind of the strategist. This is the job of cognitive school:
Thank you very much,
RamP!
This post is continuation of my previous posts on strategy, based on Mintzberg's book Strategy Safari.
If we are serious about understanding strategic vision as well as how strategies form under other circumstances, then we had better probe into the mind of the strategist. This is the job of cognitive school:
- Cognition as Confusion
- Cognition as Information Processing
- Cognition as Mapping
- Cognition as Construction
- Strategy formation is a cognitive process that take place in the mind of the strategist
- Strategies thus emerge as perspectives that shape how people deal with inputs from the environment
- These inputs flow through all sorts of distorting filters before they are decoded by the cognitive maps
- As concepts, strategies are difficult to attain in the first place, considerably less than optimal when actually attained, and subsequently difficult to change when no longer variable
Critique of the Cognitive School
The school is characterized more by its potential than by its contribution. Thank you very much,
RamP!
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