Sunday, August 21, 2011

Reading list for Aug-2011

Need to utilize the remaining few days to complete the following two books:


Enchantment: The Art of Changing Heart, Minds and Actions
I love Guy Kawasaki. His insights on several facets of the industry conveyed through his popular blog and through a series of books have been very very useful for me in my professional era. I used to think that his Art of The Start is his best book. But Enchantment beats it.  

How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to Guy, anyone can learn the art of enchantment.  It transforms situations and relationships, turns cynics into believers and changes hearts and minds. This book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

If you are too busy to read this wonderful book, please find time to see Guy's lecture in Stanford on this very subject. 







Anything You Want

Best known for creating CD Baby, the most popular music site for independent artists, founder Derek Sivers chronicles his “accidental” success and failures into this concise and inspiring book on how to create a multi-million dollar company by following your passion. In Anything You Want, Sivers details his journey and the lessons learned along the way of creating CD Baby and building a business close to his heart. “[Sivers is] one of the last music-business folk heroes,” says Esquire magazine. His less-scripted approach to business is refreshing and will educate readers to feel empowered to follow their own dreams. Aspiring entrepreneurs and others trying to make their own way will be particularly comforted by Sivers straight talk and transparency -a reminder that anything you want is within your reach.

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